This document explains the five-stage affiliate funnel that organizes all skills in this repo. If you're contributing a new skill, read this first. Every affili
The Affiliate Funnel Overview skill breaks down the entire affiliate marketing process into five clear stages: Research, Content, Blog, Landing, and Distribution. It organizes all related skills in the Metaflow repo according to these stages, providing a structured framework for contributors and practitioners. This overview helps marketers understand how each step feeds into the next and highlights common paths for building affiliate campaigns that balance quick wins and long-term growth.
This skill is designed for affiliate marketers looking to systematize their approach, whether they are performance marketers optimizing conversion paths or agency strategists developing scalable affiliate programs. Growth leads managing multi-channel affiliate efforts will also find it valuable to align content creation, SEO, and distribution workflows. It suits practitioners who want to contribute or leverage skills in Metaflow based on a clear, stage-by-stage understanding of the affiliate funnel.
First, practitioners conduct thorough Research to select affiliate programs based on metrics like earning potential and market demand. Next, they create platform-specific Content such as social media posts that authentically promote the chosen offers. Then, the Blog stage involves writing SEO-optimized, buyer-intent articles to generate organic traffic over time. Following that, marketers build Landing pages that warm up visitors and improve conversion rates before sending traffic to merchant sites. Finally, the Distribution stage centralizes affiliate links in hubs or bio pages for easy, scalable deployment across channels.
What if I don’t want to follow all five stages? Each stage can work independently, allowing marketers to pick workflows that fit their strategy or resources. How do I balance fast income and long-term growth? Use the social path (Research → Content) for quick earnings and the content path (Research → Blog → Landing) for sustained organic traffic. Can I contribute new skills to this framework? Yes, by selecting the appropriate stage and aligning with existing skill templates, you can add new capabilities to the repo.
Attach the Affiliate Funnel Overview skill to your Metaflow agent task to get a clear map of the stages relevant to your affiliate marketing work. This helps you identify and chain together the specific skills you need for each phase, whether it’s program research, content creation, or link distribution. Expect to navigate a logical progression of workflows that support both rapid growth and long-term affiliate performance —
For broader context, see our roundup of marketing skills claude, and read common Claude Code content mistakes for related setup guidance.