Demio

What this skill does

Demio is a webinar platform API that enables marketers to automate the management of live, automated, and on-demand webinars. It supports creating and listing events, registering attendees with detailed tracking, and retrieving participant engagement metrics such as attendance status and duration. The API requires an API Key and Secret for authenticated requests and returns JSON data for easy integration with CRM or marketing automation systems.

Who it's for

This skill is ideal for performance marketers running webinar funnels who need to automate registration and attendance tracking at scale. Growth leads integrating webinar data into broader customer journeys will benefit from event and participant metrics for segmentation and follow-up. Agency strategists managing multiple client events can use the API to streamline session scheduling, attendee management, and reporting across campaigns.

Key workflows

Practitioners typically start by pulling lists of upcoming or past webinar events to synchronize schedules with landing pages. Next, they register attendees programmatically by sending user details and targeting specific session dates when applicable. After the webinar, they retrieve participant data to analyze attendance rates, engagement length, and no-shows, which informs retargeting or nurture campaigns. Finally, marketers may trigger follow-up emails or CRM updates based on attendance status and custom field responses.

Common questions

Can I register an attendee for a specific webinar session? Yes, by including the session’s unique `date_id` in the registration call. How do I track if an attendee actually joined the webinar? Participant records include an attendance status and the number of minutes attended. What are the API rate limits? The platform allows 180 requests per minute and up to 5,000 calls per day on paid plans, with lower limits during free trials.

How to use in Metaflow

Attach the Demio skill to any task that requires webinar event or participant data integration, providing your API Key and Secret in the credentials section. Expect to automate event listing, attendee registration, and participant engagement retrieval with clear status and timing details. This enables precise control over webinar-driven marketing sequences and data syncing across your stack.

For broader context, see our roundup of claude skills marketing, and read Claude Code workflows for marketing agencies for related setup guidance.