Dub Co

What this skill does

Dub Co provides a comprehensive link management and attribution platform tailored for modern marketing teams. It enables creation and management of branded short links with detailed analytics on clicks, locations, devices, and referrers. Marketers can organize links using tags, apply password protection, set expiration dates, and leverage geo-targeting for location-based redirects. The platform supports API and TypeScript SDK access, facilitating automation and integration into existing workflows.

Who it's for

This skill is ideal for performance marketers managing multi-channel campaigns who need granular attribution and link control. Growth leads running A/B tests on landing pages benefit from quick creation and tracking of variant URLs. Digital agencies handling branded link strategies and referral programs will find Dub Co’s custom domains and analytics crucial for reporting and client management.

Key workflows

Users typically start by setting up custom domains and generating short links for campaign URLs, tagging each link by channel or campaign for easier segmentation. Next, they track performance through Dub Co’s analytics API, pulling metrics like clicks by device or geography to optimize targeting and budget allocation. Updating or expiring links is common when campaign assets change, while bulk creation streamlines scaling for large promotions. Lastly, teams use geo-targeting and password protection to control access and improve user experience.

Common questions

How do I authenticate API requests? Use an API key in the Authorization header as `Bearer {api_key}`, obtained from the Dub dashboard under Settings > API Keys. Can I track link performance by location or device? Yes, the platform provides analytics endpoints that break down clicks by country, city, device type, and more. Is it possible to update or delete links after creation? Links can be patched to change URLs or tags and deleted via API calls, allowing flexible link management throughout a campaign’s lifecycle.

How to use in Metaflow

Attach the Dub Co skill to any agent task requiring link creation or analytics retrieval by providing your API key in the authorization header. Expect to automate workflows such as generating branded short URLs, fetching real-time click metrics, and managing campaign tags dynamically. This integration streamlines attribution workflows and enhances decision-making with detailed link performance data.

For broader context, see our roundup of claude marketing skills, and read Claude Code workflows for marketing agencies for related setup guidance.