Build and configure Google Ads campaigns across all 10+ campaign types — from campaign type selection through settings, targeting, creatives, and launch.
Google Ads Campaign Builder designs and documents campaign architecture across Search, Shopping, Performance Max, Display, Video, Demand Gen, and App campaign types. It translates business goals, offer structure, geo targets, and budget into naming conventions, campaign/ad group or asset group layouts, match type strategy, audience layering, and bidding approach recommendations aligned with current Google best practices.
The skill outputs build sheets practitioners can implement in UI or Editor, including negative keyword lists at launch, extension requirements, conversion action mapping, and launch checklists to avoid common setup errors that poison learning.
PPC specialists launching new accounts or major expansions, marketers adding Shopping or PMax for the first time, and strategists writing media plans that must translate cleanly into Google Ads structure. Helps teams standardize builds across clients or regions.
Useful when migrating from legacy Standard Shopping to PMax or splitting brand versus non-brand search properly.
Define objective (sales, leads, awareness), unit economics, catalog or service lines, and geo/language splits. Builder proposes campaign taxonomy—often separating brand, non-brand, competitor, remarketing, and prospecting layers. For ecommerce, connect Merchant Center feed strategy; for lead gen, align form conversion values and offline import if applicable.
Detail keyword themes or product groups, ad copy angles, asset requirements for PMax, budget allocation at launch, and bid strategy selection based on conversion volume thresholds. Include 30/60/90 day optimization milestones post-launch.
Builders ask how many campaigns to start with—skill recommends minimum viable structure that preserves reporting clarity without fragmenting data below Smart Bidding thresholds. PMax versus Search tradeoffs are addressed with clear when-to-use criteria.
International and multi-brand accounts get guidance on account hierarchy, shared budgets, and cross-domain tracking considerations.
Provide product catalog summary, target CPA or ROAS, monthly budget, and markets. Request full build documentation or a specific campaign type focus. Pair with Google Ads Keyword Engine for search themes and Google Ads Tracking validation via other skills before go-live.
Build documentation includes naming convention tokens for MCC clarity, shared negative list assignments at launch, and remarketing membership duration defaults aligned to sales cycle length. For lead gen, the skill specifies offline conversion import readiness and value rules when CRM stage data arrives days later. Launch day runbook covers bid strategy eligibility checks, ad policy pre-review, and impression cap expectations during initial learning.
Enterprise accounts receive guidance on label-based reporting, shared library negatives across brands, and language-specific campaign duplication patterns that preserve clarity in MCC views without fragmenting conversion data below bidding thresholds.
For broader context, see our roundup of marketing skills claude, and read Claude skills for Google Ads for related setup guidance.