Build and configure Meta Ads campaigns across all ODAX objectives — from objective selection through audience strategy, placement, budget, and creative launch.
Meta Ads Campaign Builder designs campaign architecture using ODAX objectives—Sales, Leads, Engagement, Traffic, Awareness, and App promotion—with correct optimization events, audience strategies, placement selections, budget levels, and naming conventions for Advantage Plus and manual campaign types. It produces implementation-ready plans for prospecting, retargeting, catalog sales, and lead gen flows.
The skill accounts for creative volume requirements, learning phase conversion thresholds, CBO versus ABO choices, and catalog/product set segmentation for ecommerce.
Media buyers launching new Meta programs, ecommerce brands scaling Advantage Plus Shopping, B2B teams building lead campaigns with instant forms or website conversions, and strategists documenting builds for dev and creative teams.
Essential when migrating from deprecated objectives or consolidating fragmented legacy campaign structures.
Clarify business outcome, average order value or lead value, pixel events available, and catalog readiness. Propose campaign map: testing sandbox versus scale campaigns, broad versus interest seeding, retargeting windows, exclusion logic. Define budgets to exit learning phase with statistical sanity.
Specify creative needs per ad set—UGC angles, static catalog, carousel, video hooks—and testing matrix. Launch checklist covers pixel events, domains verified, payment methods, and UTM standards.
Builders ask how many ad sets under CBO—workflows recommend avoiding overlap and maintaining enough budget per ad set for delivery. ASC versus manual campaign when catalog is immature is a common decision point with clear criteria.
International expansion covers currency, localized creatives, and regulatory ad disclaimers.
Provide product catalog context, target CPA/ROAS, monthly budget, and markets. Request full build sheet or single funnel stage focus. Pair with Meta Ads Creative Engine for asset briefs and Meta Ads Tracking Setup before spend goes live.
Budget sizing tables relate daily spend to expected weekly optimization events, explicitly calling out when planned budgets cannot exit learning phase in reasonable time. Retargeting window recommendations map to sales cycle—shorter windows for impulse ecommerce, longer for considered B2B purchases. iOS attribution settings and AEM event priority order are documented at build time so measurement matches campaign intent. Naming conventions encode funnel stage, audience type, and creative batch IDs for downstream reporting clarity.
Creative testing campaign isolation is recommended when learning budgets must not compete with proven scale campaigns—documenting which ad sets are sacrosificial tests versus revenue core. Dynamic UTMs and naming tokens ensure downstream analytics can attribute Meta traffic in GA4 without channel grouping errors.
For broader context, see our roundup of claude marketing skills, and read Claude skills for Meta Ads for related setup guidance.