When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
This skill helps performance marketers design, launch, and optimize paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and Twitter/X. It covers campaign strategy, audience targeting, ad creative development, and budget management to improve key metrics such as ROAS, CPA, and conversion rates. The skill guides users through structuring accounts, selecting effective ad copy and creative formats, and refining targeting to maximize efficiency and scale campaigns.
This skill is for performance marketers managing multi-platform paid media campaigns who need to boost acquisition while controlling costs. Growth leads and agency strategists benefit from its focus on aligning campaign objectives with audience segmentation and creative testing. It is also well-suited for SEO/PPC operators who want to deepen their expertise in campaign structuring, budget allocation, and audience layering to improve measurable outcomes like click-through rates and conversion volume.
Practitioners begin by clarifying campaign goals, such as awareness, leads, or sales, while defining target CPA or ROAS and budget constraints. Next, they audit product offerings and landing pages to identify compelling messaging and promotional hooks. Audience research follows, leveraging customer data for lookalikes and layering interests or job titles depending on the platform. Finally, campaigns are structured with clear naming conventions, split into testing and scaling phases, while creatives and copy are iteratively refined based on performance data and platform-specific best practices.
How do I balance budget between testing and scaling? Start with roughly 70% on proven campaigns and 30% on new ideas, then consolidate spend to winners and increase budgets gradually by 20-30% every few days. What’s the best way to target on Meta? Use layered core interests combined with custom and lookalike audiences sourced from your highest-value customers. How should I write ad copy? Use frameworks like Problem-Agitate-Solve or Before-After-Bridge to quickly communicate pain points and solutions with a clear call to action.
Attach this skill to tasks involving paid campaign setup, optimization, or creative review. The agent will guide you through gathering essential campaign context, selecting targeting strategies, and refining messaging for platforms including Google, Meta, and LinkedIn. You can expect actionable recommendations on budget allocation, audience segmentation, and ad copy frameworks to improve campaign efficiency and scale. This skill integrates seamlessly with other marketing and analytics capabilities within Metaflow to support end-to-end paid media management.
For broader context, see our roundup of marketing skills claude, and read ultimate guide to Claude marketing skills for related setup guidance.