When you want a single source of truth for a campaign, page, deck, or agency brief. outputs/client_brief.md (use templates/client_brief.md) Pick the most releva
The client-brief-generator creates a single source of truth for campaign planning and communication by consolidating key inputs into a clean, templated brief. It synthesizes discovery insights, ideal customer profiles, and offer details to produce a focused document that outlines the target segment, value proposition, and anticipated objections. This output streamlines alignment across stakeholders, whether for campaign kickoff, landing page development, or agency deliverables.
This skill is designed for performance marketers managing paid media campaigns who need a clear, unified brief to guide creative and targeting decisions. Growth leads working with cross-functional teams benefit from a concise summary that reduces back-and-forth and ensures messaging consistency. Agency strategists crafting client-facing decks or briefs will find it useful for packaging complex inputs into an accessible narrative that drives faster approvals.
Practitioners start by selecting the most relevant customer segment tied to the campaign goal. Next, they extract pains and gains from discovery notes to draft a compelling value proposition. Then, common objections are identified and reframed to anticipate resistance and refine messaging. Finally, the skill applies a template to generate a polished client brief that can be shared or iterated upon.
How do I choose the right segment to focus on? Select the segment most closely aligned with your campaign’s primary objective or highest ROI potential. Can I customize the template output? The skill uses a predefined template, but you can adjust inputs beforehand to influence the final brief’s tone and emphasis. What if my inputs are incomplete or inconsistent? The quality of the output depends on the accuracy and completeness of your discovery, ICP, and offer notes; review these before running the skill.
Attach the client-brief-generator skill to a Metaflow agent task by linking the relevant input files for discovery, ICP, and offer notes. When run, the skill outputs a structured client brief in markdown format according to the template. This brief serves as a reliable foundation for campaign planning and can be easily integrated into broader workflows for content or strategy development.
For broader context, see our roundup of claude skills marketing, and read Claude Code setup for multiple marketing agency clients for related setup guidance.