Ads marketing skills

78 skills in Ads

• Client Brief GeneratorWhen you want a single source of truth for a campaign, page, deck, or agency brief. outputs/client_brief.md (use templates/client_brief.md) Pick the most releva
• Linkedin PostI just open-sourced the largest collection of AI agent skills for affiliate marketing. 45 skills. 8 stages. One install. Here's the thing most people miss about
• Linkedin V1.250 AI skills. One repo. Zero hiring. I spent the last 2 weeks adding a social intelligence layer to our open-source affiliate marketing skills. The problem most
• Plan V2 Skills ExpansionMục tiêu: Đóng gói capabilities từ hidrix-tools (MCP tools) + content-pipeline (LinkedIn content engine) thành skills cho affiliate-skills. Nâng cấp README thàn
• Platform RulesWhen recommending programs, consider where the user will promote. Different platforms favor different product types and content strategies. Audience: B2B, profe
• Platform SpecsQuick reference for character limits, formatting, link behavior, and optimal posting times. Use arrows (→), bullets (•), and line breaks for scanability Emojis:
• Research Skill DistributionDistribution strategy doc: docs/distribution-strategy.md 76 channels across 9 tiers: Tier 1: 8 agent skills registries (skills.sh, ClawHub, SkillsMP, LobeHub, s
• Tracking TemplatesReady-to-use templates for affiliate link tracking across platforms. Create a spreadsheet with these columns: Link in first comment (not post body) — track sepa
• Viral FrameworksProven frameworks that drive engagement and conversions on social media. Each framework includes the structure, when to use it, and a template. Hook: state the
• Affiliate GlossaryKey terms used across all skills. When generating output, use these terms correctly. CPA (Cost Per Action): Advertiser pays when user completes a specific actio
• Affitor BrandingLanding pages (HTML output) Bio link pages (HTML output) Blog post footers (Markdown output) Social media posts (not appropriate — breaks authenticity) Reddit c
• Case StudiesReal-world results from affiliate marketers. Skills reference these to ground outputs in proven patterns and give users realistic expectations. Product: HeyGen
• Feedback Cleanup Test PostsAfter testing API posting (Telegram, Discord, X, LinkedIn, etc.), ALWAYS delete the test message immediately after confirming success. Send test message → verif
• Social Media OptimizationText Posts: 1,300 characters optimal, use line breaks Articles: 1,900-2,000 words, include 5+ images Videos: 30 seconds - 10 minutes, native upload preferred Do
• Speclast30days is a Claude Code skill that researches a given topic across Reddit and X (Twitter) using the OpenAI Responses API and xAI Responses API respectively.
• Pipeline Attribution NarratorTransform raw campaign data into attribution models and decision-ready narratives. Built for demand gen leaders who own a pipeline number and need to explain wh
• Fix Strict Date FilteringThe /last30days skill is returning content older than 30 days, violating its core promise. Analysis shows: Reddit: Only 40% of results within 30 days (9/15 were
• Advanced AttacksAD Certificate Services (ADCS) Trust Relationship Attacks When a user authenticates to a computer with unconstrained delegation, their TGT is saved to memory. R
• Ad Campaign ManagementUse when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.
• Copywriting Core"Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging."
• Paywall & Upgrade Flow OptimizationWhen the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users
• Paid Advertising Campaign ManagerWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration,
• Landing Page CopywriterWrite high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.
• Growth LoopsUse when asked to "growth loops", "build a growth engine", "design a viral loop", "create a content loop", "move beyond paid acquisition", or "why isn't growth compounding". Helps design self-reinforcing growth systems where output becomes input. The Growth Loops framework (from Brian Balfour / Reforge and Elena Verna) shifts thinking from linear funnels to compounding loops.
• Landing PageCreate high-converting landing pages with persuasive copy, clear CTAs, social proof, and optimized structure. Use when building sales pages, product pages, lead capture pages, or conversion-focused pages.
• Landing Page Guide V2Create distinctive, high-converting landing pages that combine proven conversion elements with exceptional design quality. Build beautiful, memorable landing pages using Next.js 14+ and ShadCN UI that avoid generic AI aesthetics while following the 11 essential elements framework.
• Pitch Deck VisualsInvestor pitch deck structure with slide-by-slide framework, visual design rules, and data presentation. Covers the 12-slide framework, chart types, team slides, and common investor turn-offs. Use for: fundraising decks, investor presentations, startup pitch, demo day, grant proposals. Triggers: pitch deck, investor deck, startup pitch, fundraising deck, demo day, pitch presentation, investor presentation, seed deck, series a deck, pitch slides, startup presentation, vc pitch, investor meeting"
• Ad Copy GeneratorGenerate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.
• Competitive Ads ExtractorExtracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
• CRO MethodologyCustomer-centric conversion rate optimization methodology based on "Making Websites Win" by Karl Blanks and Ben Jesson (Conversion Rate Experts). Use when optimizing websites, landing pages, funnels, improving conversion rates, analyzing why visitors don''t convert, creating persuasive copy, designing A/B tests, auditing UX, or building customer-centric websites. Provides systematic CRO process, objection/counter-objection framework, and evidence-based optimization techniques.'
• Paid AdsCreate and optimize paid advertising campaigns across platforms
• Pitch DeckGenerate professional PowerPoint pitch decks for startups and businesses. Use this skill when users request help creating investor pitch decks, sales presentations, or business pitch presentations. The skill follows standard 10-slide pitch deck structure and includes best practices for content and design.
• Paid AdsWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
• Paywall Upgrade CROWhen the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value
• Landing Page VercelScaffold a production-ready static landing page with working email capture form, analytics, and responsive design. Deploys instantly to Vercel.
• Ad Creative GeneratorWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone nee
• Competitive Ads ExtractorExtracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
• SparktoroAudience research platform that reveals what your target audience reads, watches, listens to, follows, and searches for — using clickstream data, Google search
• Tiktok AdsAdvertising platform for TikTok's short-form video audience. Header: Access-Token: {access_token} Setup: Create app in TikTok for Business, get access token LEA
• InstantlyCold email platform with built-in email warmup and campaign management at scale. Type: API Key (query parameter) Env var: INSTANTLY_API_KEY Get key: Instantly S
• KlaviyoE-commerce email and SMS marketing platform with profiles, flows, campaigns, segments, and event tracking. Header: Authorization: Klaviyo-API-Key {private_api_k
• LemlistCold email outreach platform with personalization and campaign management. Type: Basic Auth (empty username, API key as password) Header: Authorization: Basic b
• Linkedin AdsB2B advertising platform with professional targeting. Header: Authorization: Bearer {access_token} Scopes: r_ads, r_ads_reporting, rw_ads SPONSORED_UPDATES - Sp
• MailchimpEmail marketing platform for campaigns, automation, and audience management. Type: API Key or OAuth 2.0 Header: Authorization: Bearer {api_key} or Authorization
• Meta AdsAdvertising platform for Facebook, Instagram, Messenger, and Audience Network. Type: OAuth 2.0 Access Token Header: Access token as query parameter Setup: Creat
• NitrosendAI-native email platform that combines transactional and marketing email in one stack, controlled entirely through AI assistants via MCP. No traditional dashboa
• OptimizelyA/B testing and experimentation platform with a REST API for managing projects, experiments, campaigns, and results. Type: Bearer Token (Personal Access Token o
• Plain English AlternativesReplace complex or pompous words with plain English alternatives. Source: Plain English Campaign A-Z of Alternative Words (2001), Australian Government Style Ma
• Platform Setup ChecklistsComplete setup checklists for major ad platforms. Google Ads Setup (Account Foundation, Conversion Tracking, Analytics Integration, Audience Setup, Campaign Rea
• Platform SpecsComplete character limits, format requirements, and best practices for each ad platform. Google selects up to 3 headlines and 2 descriptions to show Headlines a
• PlatformsDetailed strategies for each major social platform. Personal stories with business lessons Contrarian takes on industry topics Behind-the-scenes of building a c
• Post TemplatesReady-to-use templates for different platforms and content types. LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To) Twitt
• Rb2BWebsite visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, email
• SnovEmail finding, verification, and drip campaign platform for outreach. Type: OAuth2 client credentials Flow: POST to /oauth/access_token with client_id + client_
• Source GuidesDetailed, source-by-source playbooks for gathering customer intelligence from online watering holes. Start by identifying where your ICP spends time, not where
• ActivecampaignEmail marketing automation platform with CRM, contacts, deals pipeline, tags, automations, and campaign management. Header: Api-Token: {api_token} Base URL: htt
• Ad Copy TemplatesDetailed formulas and templates for writing high-converting ad copy. Primary Text Formulas (Problem-Agitate-Solve, Before-After-Bridge, Social Proof Lead, Featu
• Audience TargetingDetailed targeting strategies for each major ad platform. Google Ads Audiences (Search Campaign Targeting, Display/YouTube Targeting) Meta Audiences (Core Audie
• BrevoAll-in-one marketing platform (formerly Sendinblue) for email, SMS, and WhatsApp with contacts, campaigns, and transactional messaging. Header: api-key: {api_ke
• Email TypesA comprehensive guide to lifecycle and campaign emails. Use this as an audit checklist and implementation reference. Onboarding Emails (new users series, new cu
• Follow Up Sequences55% of replies come from follow-ups, not the initial email. Yet 48% of salespeople never follow up even once. Highest single-email reply rate: 8.4% (Belkins). 4
• Google AdsPay-per-click advertising platform for search, display, and video campaigns. Scopes: https://www.googleapis.com/auth/adwords Setup: Create credentials in Google
• Google Search ConsoleFree tool for monitoring website search performance and indexing. Type: OAuth 2.0 or Service Account Scopes: https://www.googleapis.com/auth/webmasters.readonly
• Ad Creative GeneratorWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iteration
• Ad Spend AllocatorOptimize budget allocation across paid media channels using Marketing Efficiency Ratio (MER), marginal ROAS analysis, diminishing returns modeling, and incrementality-informed decisions.
• Campaign AnalyzerAnalyze paid media performance across dimensions, funnels, cohorts, and channels — turning data into actionable insights and business narratives.
• Google Ads Campaign BuilderBuild and configure Google Ads campaigns across all 10+ campaign types — from campaign type selection through settings, targeting, creatives, and launch.
• Google Ads OptimizerOptimize running Google Ads campaigns — bid strategy tuning, budget reallocation, Quality Score improvement, ad copy iteration, audience refinement, placement management, and scaling.
• Google Ads ScriptsSelect, implement, and manage Google Ads scripts to automate PPC tasks at scale — n-gram analysis, bid management, budget pacing, anomaly detection, and performance reporting.
• Google Merchant CenterGoogle Merchant Center
• LinkedIn Ads OperatorLinkedIn Ads execution playbook: account readiness, campaign groups, sponsored content/image campaigns, image upload, creatives, targeting, lead forms, org tools, competitor research, and common API blockers.
• Meta Ads Account AuditSystematic 75+ checkpoint audit based on the Sam Tomlinson framework: ICP validation → signal infrastructure → account structure → audiences → creatives → measurement — with ICE-prioritized recommendations.
• Meta Ads Campaign BuilderBuild and configure Meta Ads campaigns across all ODAX objectives — from objective selection through audience strategy, placement, budget, and creative launch.
• Meta Ads Creative EngineBuild a systematic creative testing, production, and rotation pipeline for Meta Ads — prevent fatigue, scale winners, and maintain performance through structured experimentation.
• Meta Ads OptimizerOptimize running Meta Ads campaigns — audience refinement, budget scaling, learning phase management, placement optimization, automation rules, and creative rotation coordination.
• Meta Ads PlaybookMeta ads planning playbook: objectives, structure, audiences, creative, testing cadence, Pixel/CAPI measurement. Does not assume live Marketing API access.
• Meta Ads Tracking SetupMeta Ads Tracking Setup
• Paid Media ReporterBuild performance reports, dashboards, and stakeholder communications that turn ad data into business narratives — client reports, QBRs, audit deliverables, and executive summaries.