Marketing
Skills

"Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning"

Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.

"Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging."

Comprehensive customer success and retention expertise combining onboarding, health scoring, churn prevention, retention strategies, and LTV maximization. Use when designing customer onboarding flows, reducing churn, building health scores, creating retention systems, designing upsells, or improving customer lifetime value. Covers proactive engagement, cancel flows, dunning, re-engagement, and the full customer lifecycle.

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.

Humanize AI-sounding writing and remove common AI-generated writing tells while preserving meaning, audience, and brand voice. Use when editing text to sound more natural, less generic, less promotional, less formulaic, or closer to the user's own writing. Triggers: humanize this, make this less AI, make this sound human, remove AI writing patterns, rewrite in my voice, make this more natural, de-AI this, make this less ChatGPT, fix robotic writing, improve authenticity, reduce generic AI tone.

"Helps users report issues with GTM skills — incorrect advice, broken activation, missing context, or unexpected behavior. Guides through gathering the right details (skill name, prompt used, actual vs expected output, context files present) and generates a properly formatted GitHub issue. Use when users say: 'this skill gave wrong advice', 'report a bug', 'file an issue', 'skill isn't working', 'wrong output', 'skill didn't activate', 'bad recommendation', 'incorrect behavior', or 'something is broken'."

Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy.