Marketing
Skills

Reference for choosing, modeling, and implementing a headless CMS for marketing content. Use this when selecting a CMS for a new project, designing content mode

Behavior analytics platform with heatmaps, session recordings, and surveys for understanding user experience. Type: OAuth 2.0 Client Credentials Token endpoint:

Email finding and verification platform for outreach and link building. Type: API Key (query parameter) Get key: Hunter dashboard > API Free plan: 25 searches/m

Complete list of proven marketing approaches organized by category. Competitor & Comparison (11-13) Free Tools & Engineering (14-22) Social Media & Community (3

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions 'A/B test,' 'split test,' 'experiment,' 'test this change,' 'variant copy,' 'multivariate test,' 'hypothesis,' 'should I test this,' 'which version is better,' 'test two versions,' 'statistic

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iteration

Optimize content for AI search engines like Google AI Overviews, ChatGPT, Perplexity, and Claude. Covers the three pillars of AI SEO: making content extractable, citable, and discoverable across AI platforms.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions 'set up tracking,' 'GA4,' 'Google Analytics,' 'conversion tracking,' 'event tracking,' 'UTM parameters,' 'tag manager,' 'GTM,' 'analytics implementation,' 'tracking plan,' 'how do I m

Optimize budget allocation across paid media channels using Marketing Efficiency Ratio (MER), marginal ROAS analysis, diminishing returns modeling, and incrementality-informed decisions.