Marketing
Skills

Select, implement, and manage Google Ads scripts to automate PPC tasks at scale — n-gram analysis, bid management, budget pacing, anomaly detection, and performance reporting.

Google Merchant Center

Build backlinks, earned media, and brand mentions that move both traditional rankings and AI visibility. The dominant modern tactic is digital PR anchored to original data; the fastest wins often come from unlinked mention reclamation.

LinkedIn Ads execution playbook: account readiness, campaign groups, sponsored content/image campaigns, image upload, creatives, targeting, lead forms, org tools, competitor research, and common API blockers.

Help local and service-area businesses win the map pack, organic local results, and — increasingly — local answers in AI tools. Local search has its own rules: proximity, prominence, and relevance, each expressed through a different set of signals than classic web SEO.

Systematic 75+ checkpoint audit based on the Sam Tomlinson framework: ICP validation → signal infrastructure → account structure → audiences → creatives → measurement — with ICE-prioritized recommendations.

Build and configure Meta Ads campaigns across all ODAX objectives — from objective selection through audience strategy, placement, budget, and creative launch.

Build a systematic creative testing, production, and rotation pipeline for Meta Ads — prevent fatigue, scale winners, and maintain performance through structured experimentation.

Optimize running Meta Ads campaigns — audience refinement, budget scaling, learning phase management, placement optimization, automation rules, and creative rotation coordination.